Session+4.3


 * 4.3 The Do’s and Don’ts of Corporate Blogging**

Gary Woodill, Janet Clarey, Richard Nantel, Tom Werner, Brandon Hall Research Thursday, September 25, 3:15pm to 4:30pm

What is the difference between a personal blog and a corporate blog? In this session a group of senior analysts from Brandon Hall Research look at the business objectives of corporate blogs, and discuss their experiences with setting up both individual and group company blogs. We discuss different types of corporate blogs, show how you can track their use, and explain the mechanics of implementing a corporate blog. Some do’s and don’ts of corporate blogging will be presented, and participants will have a chance to set up their own blogs, if they wish.